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Curricular Unit: Artistic Career Management
Code: LCM014
Cientific Area: Musical Sciences

Learning Outcomes

Provide a training base for music students to envision their career paths and to develop essential skills, tools and attitudes to implement it. Topics of study include communication skills (networking, interviewing, workplace rules and ethics), career planning (defining success, goal setting, freelancing, starting your own business), self promotion (branding, email marketing,

websites, social media, video), practical skills (project management, contracts, copyright, and licensing). Course activities are supplemented and reinforced by guest presentations and interviews.


> Music, Musicians and Careers

> Musicians in Society

> The Transition to Professional Life

> Skills, Talent, Attributes and Passion

> Communication: Networking, Interpersonal skills, Personal branding

> Career Planning

> Introduction to the foundations of Cultural and Arts Project Management

Teaching Methodologies

The theoretical component will be taught by lecture method (with students involvement and participation), with multimedia presentations, accompanied by examples and case studies. In some classes, will be distributed to student’s individual diagnostic tools and simulations that they will have to fill out or to run and analyze in class (using the role play method in the


BEECHING, Angela (2010). Beyond Talent: Creating a Successful Career in Music, Oxford University Press

CUTLER, David (2009). The Savvy Musician: Building a Career, Earning a Living & Making a Difference, Helius Press

NYTCH, Jeffrey (2018). The Entrepreneurial Muse: Inspiring Your Career in Classical Music, Helius Press

Teaching Staff
Rui Mirra (regent)